Going To Take A Stand" - Dick's Stops Selling Assault Rifles
the aftermath of the Sandy Hook shooting in December 2012, both
Walmart and Dick's Sporting Goods announcedthey
would stop the sale of assault rifles, if only temporarily.
Fast forward just over 5 years when moments ago Dick’s - one of
the nation’s largest sports retailers - said that it isimmediately
ending sales of all assault-style rifles in its stores,according
to the NYTwhich adds that "the
announcement, made two weeks after the school shooting in
Parkland, Fla., that killed 17 students and staff members,is
one of the strongest stances taken by corporate America in the
national gun debate. It also carries symbolic weight,
coming from a prominent national gunseller."
retailer also said that it would no longer sell high-capacity
magazines and that it would not sell any gun to anyone under 21
years of age, regardless of local laws.
Stack, the 63-year-old chief executive of Dick’s whose father
founded the store in 1948, is deliberately steering his company
directly into the storm, making clear that the company’s new
policy was a direct response to the Florida shooting.
we saw what happened in Parkland, we were so disturbed and upset,”
CEO Edward Stack told NYT in an interview. “We love these kids and
their rallying cry, ‘enough is enough.’ It got to us.”
added, “We’re going to take a stand and step up and tell people
our view and, hopefully, bring people along into the
company also proceeded to tweet a series of statement explaining
But thoughts and prayers are not enough. We have to help solve the problem that's in front of us. Gun violence is an epidemic that's taking the lives of too many people, including the brightest hope for the future of America - our kids. http://d.sg/RTC
We deeply believe that this country's most precious gift is our children. They are our future. We must keep them safe. Beginning today, DICK'S Sporting Goods is committed to the following: http://d.sg/RTC
is unclear what financial impact the decision will have on Dick’s
business, the NYT notes. Neither Dick’s nor its competitor,
Cabela’s, now owned by Bass Pro Shops, have broken out firearm
sales in their financial reports.
But last August, Dick’s shares plummeted after it said weak
results from its hunting segment resulted in its missing Wall
Street’s second-quarter earnings estimates.
said he hoped that conversation would include politicians. As part
of its stance, Dick’s is calling on elected officials to enact
what it called “common sense gun reform’’ by passing laws to raise
the minimum age to purchase guns to 21, to ban assault-type
weapons and so-called bump stocks, and to conduct broader
universal background checks that include mental-health information
and previous interactions with law enforcement.
said the retailer began scouring its purchase records shortly
after the identity of the suspected Parkland shooter, Nikolas
Cruz, became known. The company soon discovered it had legally
sold a gun to Mr. Cruz in November, though it was not the gun or
type of gun used in the school shooting.
it came to us that we could have been a part of this story,’’ he
said. “We said, ‘We don’t want to be a part of this any longer,’”
said Mr. Stack.
said Dick’s remained a staunch supporter of the Second Amendment
and will continue to sell a variety of sport and hunting
firearms. Although he has never been a member of the N.R.A., Mr.
Stack said he is, in fact, a gun owner and enjoys trapshooting
when it comes to selling guns to individuals under 21 years of
age or stocking assault-style rifles, Mr. Stack said his company
was done. “We don’t want to be a part of a mass shooting,” he
decision raised rounds of discussions with top executives inside
the company as well as the directors, all of whom backed the
decision to take a stance, said Mr. Stack according to the NYT.
noted above, this is not the first time Dick’s has made changes in
response to a school massacre. In 2012, after the shooting at
Sandy Hook Elementary School, Dick’s removed assault-style rifles
from its main retail stores. But a few months later, the company
began carrying the firearms at its outdoor and hunting retail
chain, Field & Stream.
time, Mr. Stack said, the changes will be permanent.
of Wednesday morning, the company said all AR-15s and other
semiautomatic rifles would be removed from its stores and
said he and his company expected there would be mixed response —
including fallout — to its new policy.
whole hunting business is an important part of our business, and
we know there is going to be backlash on this,” said Mr. Stack.
“But we’re willing to accept that.” He added, “If the kids in
Parkland are being brave enough to stand up and do this, we can be
brave enough to stand up with them.”
now we wait to see how much the market will reward Dick's
competitors like Cabela's, whichwillcontinue
selling assault weapons, now that one of their biggest competitors
has decided to bow out.